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General Style Considerations

Page history last edited by Stuart Froman 10 years, 1 month ago

What is Style?

  • Time
  • Type
  • Personality


Word choice and diction

  • Formal vs. informal
  • Jargon and buzzword-ridden vs. clean and direct
  • Wordy


Sentence structure

  • Long and convoluted
  • Short and staccato
  • Balanced between shorter and longer
  • Clean, clear vs. heavy, twisted


Point of view

  • Business
    • Markets
    • Investors
  • Technology
    • Innovation
    • World impact
    • User impact
  • Coverage
    • What readers want to know


  • Humble
  • Confident
  • Defensive
  • Angry
  • Smug

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