General Style Considerations
What is Style?
Word choice and diction
- Formal vs. informal
- Jargon and buzzword-ridden vs. clean and direct
- Wordy
Sentence structure
- Long and convoluted
- Short and staccato
- Balanced between shorter and longer
- Clean, clear vs. heavy, twisted
Point of view
- Business
- Technology
- Innovation
- World impact
- User impact
- Coverage
- What readers want to know
Attitude
- Humble
- Confident
- Defensive
- Angry
- Smug